The Cynical Marketing of Dog Behaviourists: Just Dog Trainers in Disguise

In recent years, the pet care industry has seen the rise of many new titles and roles, one of the most notable being the so-called "dog behaviourist." At first glance, this title suggests a highly specialised professional, distinct from a traditional dog trainer. However, this distinction is often nothing more than a clever marketing ploy designed to deceive well-meaning pet owners. The reality is that dog behaviourists are essentially dog trainers with a more sophisticated label. In this blog, we'll explore why the term "dog behaviourist" is a made-up name and offer tips on how to choose the right dog trainer.

The Emergence of the "Dog Behaviourist"

The term "dog behaviourist" has become increasingly popular, suggesting a level of expertise in canine psychology and behavioural issues that surpasses that of a regular dog trainer. However, this distinction is largely artificial. The qualifications required to call oneself a behaviourist are not strictly regulated, meaning that anyone can adopt the title without any formal credentials.

The Marketing Ploy

The creation of the "dog behaviourist" title is a classic example of marketing at its most cynical. Pet owners are naturally inclined to seek the best possible care for their animals, and the term "behaviourist" sounds more specialised and authoritative. This perception allows individuals using this title to charge higher fees for their services, despite offering the same basic training and behavioural modification techniques as traditional dog trainers.

The Reality: Dog Trainers in Disguise

In truth, the skills required to be an effective dog trainer and a dog behaviourist are largely the same. Both roles involve understanding canine behaviour, employing training techniques, and working with dogs and their owners to achieve desired outcomes. The difference lies in the presentation, not the substance.

Experienced dog trainers are fully capable of addressing a wide range of behavioural issues, from basic obedience to more complex problems such as aggression and anxiety. The expertise that a "behaviourist" claims to have is often no greater than that of a seasoned dog trainer.

Choosing the Right Dog Trainer

Given the misleading nature of the "dog behaviourist" title, it is crucial for pet owners to make informed decisions when selecting a professional to work with their dogs. Here are some key steps to ensure you choose the right dog trainer:

1. **Check Reviews:** Look for reviews and testimonials from previous clients. Personal experiences can provide valuable insights into the trainer's effectiveness and approach.

2. **Verify Credentials:** Seek out trainers who have certifications from reputable organisations. While the "behaviourist" title itself is not regulated, credentials from recognised bodies can indicate a certain level of expertise and professionalism.

3. **Ask for Video Evidence:** Request to see videos of the trainer working with dogs. This allows you to observe their methods and interactions, ensuring they align with your own philosophy and your dog's needs.

4. **Observe a Session:** If possible, attend a training session to see firsthand how the trainer handles dogs and addresses behavioural issues. This can give you a clearer understanding of their approach and effectiveness.

5. **Interview the Trainer:** Have a conversation with the trainer to discuss their methods, experience, and approach to dealing with specific behavioural issues. A good trainer will be transparent and willing to explain their techniques.

Conclusion: Focus on Substance Over Titles

The rise of the "dog behaviourist" title is a testament to the power of marketing in the pet care industry. However, it is essential for pet owners to see through this façade and focus on the actual skills and experience of the individual. By doing thorough research and vetting potential trainers, you can ensure that your dog receives the best possible care, regardless of the title on the trainer's business card. Remember, it's the results that matter, not the fancy labels.